Yammer's freemium business model lets customers see the value of Yammer before upgrading to the premium offering. Founded in , Yammer is now part of the Microsoft Office Division.
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Despite the frizz, "The Morning Show" star stunned fans. Gartner Information Technology Research. Gartner Magic Quadrant for Social Software Summary The social software market continues to be fueled by increasing interest from buyers looking for social interaction support as well as from vendors looking to establish a foothold in a growing market.
Already have a Gartner Account? There are no leaders gracing the quadrant for the second year in a row, which is indicative of what Gartner analysts have called an "immature market. They maintain, however, that despite how far away the market is from developing mature solutions, there are still solid choices out there for specific collaborative and social requirements.
Much of the technology has been derived from social tools made popular on the consumer side, the analysts say.
Although interest is building both on the vendor and the end-user sides, the Magic Quadrant maintains that user investments in collaboration support for social interaction is fairly small and deployments throughout an entire enterprise are rare. These newer providers typically end up in Gartner's Niche Players quadrant -- which is where the innovation is taking place, the analysts say: "Social software support is becoming one of the most important areas of differentiation between established vendors playing catch-up and newcomers that have managed to attract early adopters with products that provide exactly these capabilities.
So what defines social software? Gartner defines a provider of a social software product as one that gives its users the following collaborative Web 2. Despite the young players included in this year's report, Gartner predicts eventual -- and inevitable -- consolidation. Even as larger vendors gobble up smaller, innovative ones, the analysts still sound a note of concern: "What should be kept in mind It's worth mentioning that Gartner changed the name of the report from last year's "Team Collaboration and Social Software," dropping the first half of the title because of the inclusion of wikis and blogs this year.
Furthermore, in scoring the vendors, the analysts raised the bar a bit from last year. The minimum number of users has been raised from 5, to 50, and the product's use must not be limited to a particular vertical or business process.
While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Gartner prides itself on its reputation for independence and objectivity.
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